{"id":264,"date":"2017-03-28T19:06:47","date_gmt":"2017-03-28T19:06:47","guid":{"rendered":"http:\/\/newnotio.fuelthemes.net\/oracle\/?post_type=portfolio&#038;p=264"},"modified":"2022-07-15T10:00:15","modified_gmt":"2022-07-15T10:00:15","slug":"banarte","status":"publish","type":"portfolio","link":"https:\/\/laurablancomarketing.es\/en\/portfolio\/banarte\/","title":{"rendered":"Ba\u00f1arte"},"content":{"rendered":"<div class=\"row wpb_row row-fluid no-padding full-width-row mouse_scroll_row vc_custom_1657878597174 row-has-fill row-o-full-height full-height-content row-o-columns-middle row-flex\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"scroll-bottom light style2\"><div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid align-center\"><div class=\"wpb_column columns medium-12 large-10 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"vc_empty_space\" id=\"thb-empty-space-6a00dc82abcb1\"  style=\"height: 100px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\n\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><strong>Festival Ba\u00f1arte 2021<\/strong><\/h2>\n<p>Ba\u00f1arte es un festival de arte que se realiza todos los a\u00f1os en el municipio riojano de Ba\u00f1os de R\u00edo Tob\u00eda. En 2021, nos contactaron ya que, por una parte quer\u00edan crear una identidad que les permitiera ser identificados y, a su vez, reflejara el car\u00e1cter flexible de sus ediciones, y por otra necesitaban una gesti\u00f3n de redes sociales.\u00a0 El dise\u00f1o de la identidad fue a cargo de <a href=\"https:\/\/lidiasaenz.com\/\">Lidia S\u00e1enz Estudio<\/a> y yo me encargu\u00e9 de la gesti\u00f3n de redes sociales para Ba\u00f1arte.<\/p>\n<p>Una vez creada una nueva identidad, nos encargamos de la gesti\u00f3n de su comunicaci\u00f3n. Pusimos el foco en la <strong><a href=\"http:\/\/laurablancomarketing.es\/en\/gestion-redes-sociales\/\">gesti\u00f3n de las redes sociales<\/a> <\/strong>de Ba\u00f1arte, presentando y reforzando la nueva imagen que hab\u00edamos creado y comunicando las caracter\u00edsticas de la edici\u00f3n de 2021.<\/p>\n<p>Al tratarse de un <strong>festival de una semana de duraci\u00f3n,<\/strong> la gesti\u00f3n de las redes sociales de Ba\u00f1arte se dividi\u00f3 en tres fases. En la primera de ellas, que dur\u00f3 desde tres semanas antes hasta el comienzo del festival, comunicamos la esencia de esta edici\u00f3n. Un festival que girar\u00eda en torno a los sentidos y que, sus 5 expositores, explorar\u00edan los <strong>5 sentidos<\/strong>. Presentamos a los artistas, a los talleres y las diferentes actividades que se realizar\u00edan.<br \/>\nLa segunda fase dur\u00f3 la semana del festival. En ella, la comunicaci\u00f3n fue mucho m\u00e1s extensa y fuimos cubriendo los diferentes actos, aumentando el alcance y llegando hasta nuestro p\u00fablico objetivo.<br \/>\nPor \u00faltimo, una vez terminado el festival, realizamos un trabajo de m\u00e1s pausado en el que resumimos con videos y fotograf\u00edas la gran experiencia que todos los asistentes hab\u00edan vivido durante estos d\u00edas.<\/p>\n<p>La<a href=\"http:\/\/laurablancomarketing.es\/en\/gestion-redes-sociales\/\"> gesti\u00f3n de redes sociales<\/a> para Ba\u00f1arte fue un proyecto enriquecedor en el que pusimos el foco en el arte en el entorno rural, en las obras de los artistas y en la gran acogida que tuvo por parte del p\u00fablico en general.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<div class=\"vc_empty_space\" id=\"thb-empty-space-6a00dc82abdcd\"  style=\"height: 100px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid no-padding full-width-row\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-image-6a00dc82abf01\" class=\"caption-style1 animation bottom-to-top alignleft full  thb_image_link wp-caption\">\n\t  \t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t\t<img decoding=\"async\" width=\"2491\" height=\"2200\" src=\"https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Logo-Fondo-madera.jpg\" class=\"thb_image   attachment-full\" alt=\"Ba\u00f1arte 2021\" srcset=\"https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Logo-Fondo-madera.jpg 2491w, https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Logo-Fondo-madera-300x265.jpg 300w, https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Logo-Fondo-madera-1024x904.jpg 1024w, https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Logo-Fondo-madera-768x678.jpg 768w, https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Logo-Fondo-madera-1536x1357.jpg 1536w, https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Logo-Fondo-madera-2048x1809.jpg 2048w, https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Logo-Fondo-madera-14x12.jpg 14w, https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Logo-Fondo-madera-20x18.jpg 20w, https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Logo-Fondo-madera-150x132.jpg 150w, https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Logo-Fondo-madera-600x530.jpg 600w, https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Logo-Fondo-madera-900x795.jpg 900w\" sizes=\"(max-width: 2491px) 100vw, 2491px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"Festival Ba\u00f1arte 2021 Ba\u00f1arte es un festival de arte que se realiza todos los a\u00f1os en el municipio riojano de Ba\u00f1os de R\u00edo Tob\u00eda. En 2021, nos contactaron ya que, por una parte quer\u00edan crear una identidad que les permitiera ser identificados y, a su vez, reflejara el car\u00e1cter flexible de sus ediciones, y por&hellip;","protected":false},"featured_media":2363,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-264","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-category-redes-sociales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Redes sociales Ba\u00f1arte &#8211; Laura Blanco Estudio<\/title>\n<meta name=\"description\" content=\"Gesti\u00f3n de redes sociales para Ba\u00f1arte, festival de arte realizado en Ba\u00f1os de R\u00edo Tob\u00eda (La Rioja). 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