{"id":745,"date":"2017-03-28T19:10:56","date_gmt":"2017-03-28T19:10:56","guid":{"rendered":"http:\/\/newnotio.fuelthemes.net\/oracle\/?post_type=portfolio&#038;p=272"},"modified":"2021-09-15T15:45:21","modified_gmt":"2021-09-15T15:45:21","slug":"gruas-gonzalez","status":"publish","type":"portfolio","link":"https:\/\/laurablancomarketing.es\/en\/portfolio\/gruas-gonzalez\/","title":{"rendered":"Gr\u00faas Gonz\u00e1lez"},"content":{"rendered":"<div class=\"row wpb_row row-fluid no-padding full-width-row mouse_scroll_row vc_custom_1626949434983 row-has-fill row-o-full-height full-height-content row-o-columns-middle row-flex\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h1>\u00a0 GR\u00daAS GONZ\u00c1LEZ<\/h1>\n<h2>\u00a0 \u00a0 \u00a0COPYWRITTING PARA LA P\u00c1GINA WEB<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"scroll-bottom light style2\"><div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid mouse_scroll_row vc_custom_1490813031746\"><div class=\"wpb_column columns medium-4 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<h2><strong>Copywritting para Gr\u00faas Gonz\u00e1lez<\/strong><\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"wpb_column columns medium-8 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\n\t<div class=\"wpb_text_column wpb_content_element\" >\n\t\t<div class=\"wpb_wrapper\">\n\t\t\t<p>Como parte del proyecto de creaci\u00f3n de p\u00e1gina web desarrollado por la agencia <a href=\"https:\/\/metodomarketing.com\/\" target=\"_blank\" rel=\"noopener\">M\u00e9todo Marketing<\/a>, me encargu\u00e9 del <a href=\"http:\/\/laurablancomarketing.es\/en\/03-paginas-web\/\" target=\"_blank\" rel=\"noopener\">copywritting<\/a> para <a href=\"https:\/\/www.gruasgonzalez.es\/\" target=\"_blank\" rel=\"noopener\">Gr\u00faas Gonz\u00e1lez<\/a>, realic\u00e9 la redacci\u00f3n de los textos para su p\u00e1gina web.<\/p>\n<p>El objetivo era doble. Por un lado, los textos deb\u00edan dejar claro todas las especificidades con las que contaban sus maquinarias ya que, muchas veces, eran detalles los que diferenciaban un producto de otro. Por ello, los textos deb\u00edan ser sencillos y entendibles por cualquier usuario pero sin dejar atr\u00e1s los tecnicismos, en este caso, imprescindibles. En el otro lado, estos textos deb\u00edan estar orientados a la estrategia de posicionamiento SEO que est\u00e1bamos desarrollando para esta empresa a la vez que cre\u00e1bamos su web.<\/p>\n<p>Por ello, en una primera fase realizamos un estudio de las palabras clave, o keywords, que deb\u00edamos trabajar para este sector. Ser\u00edan aquellas palabras que utilizaban nuestros usuarios cuando realizaban una busqueda en Google deseando encontrar ese tipo de producto. Debido a la complejidad del servicio ofrecido, el estudio de keywords fue una parte fundamental para la redacci\u00f3n de sus textos, que realizamos una vez completada la primera fase.<\/p>\n<p>El resultado del proyecto de copywritting para <a href=\"https:\/\/www.gruasgonzalez.es\/\" target=\"_blank\" rel=\"noopener\">Gr\u00faas Gonz\u00e1lez<\/a> fue muy satisfactorio tanto por parte del cliente como por sus clientes y usuarios, logrando un buen posicionamiento y una web sencilla y \u00fatil.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><div class=\"scroll-bottom light style2\"><div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t<div id=\"thb-image-6a00dc9679118\" class=\"caption-style1 animation fade-in alignleft full  thb_image_link wp-caption\">\n\t  \t\t\t<a class=\"mfp-image\" href=\"https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Gruas-3.jpg\" target=\"\" title=\"Copywriting_gruas_gonzalez\">\n\t\t\t\t\t<div class=\"thb-image-inner size_100\">\n\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"480\" src=\"https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Gruas-3.jpg\" class=\"thb_image   attachment-full\" alt=\"Copywriting_gruas_gonzalez\" srcset=\"https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Gruas-3.jpg 960w, https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Gruas-3-300x150.jpg 300w, https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Gruas-3-768x384.jpg 768w, https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Gruas-3-16x8.jpg 16w, https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Gruas-3-400x200.jpg 400w, https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Gruas-3-800x400.jpg 800w, https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Gruas-3-20x9.jpg 20w, https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Gruas-3-150x75.jpg 150w, https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Gruas-3-600x300.jpg 600w, https:\/\/laurablancomarketing.es\/wp-content\/uploads\/2017\/03\/Gruas-3-900x450.jpg 900w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/>\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t<div class=\"vc_empty_space\" id=\"thb-empty-space-6a00dc9679422\"  style=\"height: 30px\" ><span class=\"vc_empty_space_inner\"><\/span><\/div>\n<\/div><\/div><\/div><\/div><div class=\"row wpb_row row-fluid\"><div class=\"wpb_column columns medium-12 thb-dark-column small-12\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">\t\t\t<div class=\"portfolio-attributes\t\tstyle2\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\n\t\t\t\t\t\t<h6>A\u00f1o<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t2019\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\n\t\t\t\t\t\t<h6>Cliente<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\tM\u00e9todo Marketing para Gr\u00faas Gonz\u00e1lez\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\n\t\t\t\t\t\t<h6>Web<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\thttps:\/\/www.gruasgonzalez.es\/\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"attribute\">\n\t\t\t\t\t\t<h6>Proyecto<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\tCopywritting para la web\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"\u00a0 GR\u00daAS GONZ\u00c1LEZ \u00a0 \u00a0 \u00a0COPYWRITTING PARA LA P\u00c1GINA WEB Copywritting para Gr\u00faas Gonz\u00e1lez Como parte del proyecto de creaci\u00f3n de p\u00e1gina web desarrollado por la agencia M\u00e9todo Marketing, me encargu\u00e9 del copywritting para Gr\u00faas Gonz\u00e1lez, realic\u00e9 la redacci\u00f3n de los textos para su p\u00e1gina web. El objetivo era doble. Por un lado, los textos&hellip;","protected":false},"featured_media":2130,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"class_list":["post-745","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-category-copywriting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Copywritting para Gr\u00faas Gonz\u00e1lez &#8211; Laura Blanco Estudio<\/title>\n<meta name=\"description\" content=\"Servicio de redacci\u00f3n de textos y copywritting para Gr\u00faas Gonz\u00e1lez. Textos SEO optimizados para posicionamiento org\u00e1nico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/laurablancomarketing.es\/en\/portfolio\/gruas-gonzalez\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Copywritting para Gr\u00faas Gonz\u00e1lez &#8211; Laura Blanco Estudio\" \/>\n<meta property=\"og:description\" content=\"Servicio de redacci\u00f3n de textos y copywritting para Gr\u00faas Gonz\u00e1lez. 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