{"id":750,"date":"2017-03-28T19:14:30","date_gmt":"2017-03-28T19:14:30","guid":{"rendered":"http:\/\/newnotio.fuelthemes.net\/oracle\/?post_type=portfolio&p=346"},"modified":"2021-09-16T14:46:38","modified_gmt":"2021-09-16T14:46:38","slug":"gestion-redes-sociales-nx-solutions","status":"publish","type":"portfolio","link":"https:\/\/laurablancomarketing.es\/en\/portfolio\/gestion-redes-sociales-nx-solutions\/","title":{"rendered":"NX Solutions"},"content":{"rendered":"
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NX SOLUTIONS<\/h1>\n

GESTI\u00d3N DE REDES SOCIALES<\/h2>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>
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Proyecto de gesti\u00f3n de redes sociales<\/a> para NX Solutions<\/a>, empresa vizca\u00edna especializada en productos de desinfecci\u00f3n e higiene para sectores profesionales.<\/p>\n

Una vez m\u00e1s decidimos estudiar su p\u00fablico objetivo y micro-segmentarlo. Tras realizar este an\u00e1lisis, comprobamos que la forma m\u00e1s eficaz para realizar las subdivisiones y con ello poder abordar mejor cada estrato, era tomar como filtro los sectores a los que pertenecen sus empresas.<\/p>\n

Por un lado, encontramos empresas dedicadas a la restauraci\u00f3n que ten\u00edan una gran presencia en redes sociales como Instagram. Por ello, si nuestro p\u00fablico objetivo se encontraba en Instagram, nosotros deb\u00edamos aprovechar esta herramienta para impactarles.<\/p>\n

De igual forma, descubrimos que el resto de empresas, pertenecientes a sectores m\u00e1s industriales, no estaban en Instagram pero si en Facebook. Por ello, decidimos abrir un perfil en esta red social e impactarles por esta v\u00eda.<\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div>

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Basamos la estrategia de gesti\u00f3n de redes sociales<\/a> para NX Solutions<\/a> en los microsegmentos que creamos dentro de su p\u00fablico objetivo.<\/p>\n

Esos micro-segmentos iban encaminados a impactar a trav\u00e9s de Instagram a las empresas del canal HORECA y a trav\u00e9s de Facebook al resto de empresas de otros sectores.<\/p>\n

De esta forma, la estrategia y el contenido volcado en cada una de las redes iba en armon\u00eda con el p\u00fablico al que quer\u00edamos llegar.<\/p>\n

Un proyecto de gesti\u00f3n de redes sociales<\/a> especial y complicado debido al sector perteneciente de la empresa. A\u00fan as\u00ed, recibimos una muy buena aceptaci\u00f3n por parte del p\u00fablico objetivo y, enseguida, comenzaron a recibir consultas sobre sus productos y servicios.<\/p>\n

Im\u00e1genes y dise\u00f1o de Lidia Sa\u00e9nz Estudio<\/a><\/p>\n\n\t\t<\/div>\n\t<\/div>\n<\/div><\/div><\/div><\/div>

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A\u00f1o<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\t2020\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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Cliente<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\tNX Solutions\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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Proyecto<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\tGesti\u00f3n de redes sociales \t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t
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Web<\/h6>\n\t\t\t\t\t\t\t\t\t\t\t\twww.nxsolutions.es\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"NX SOLUTIONS GESTI\u00d3N DE REDES SOCIALES Proyecto de gesti\u00f3n de redes sociales para NX Solutions, empresa vizca\u00edna especializada en productos de desinfecci\u00f3n e higiene para sectores profesionales. Una vez m\u00e1s decidimos estudiar su p\u00fablico objetivo y micro-segmentarlo. Tras realizar este an\u00e1lisis, comprobamos que la forma m\u00e1s eficaz para realizar las subdivisiones y con ello poder…","protected":false},"featured_media":2224,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","tags":[],"class_list":["post-750","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","project-category-redes-sociales"],"yoast_head":"\nGesti\u00f3n de redes sociales para NX Solutions – Laura Blanco<\/title>\n<meta name=\"description\" content=\"Gesti\u00f3n de redes sociales para NX Solutions. Community manager en Bilbao. Community manager en Bilbao. 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